FMCG Company
Challenge
A leading FMCG company struggled with the high volume of manual customer outreach, leading to inefficiencies and inconsistent communication, impacting customer satisfaction and engagement with their brand.
Solution
The company implemented Sigzen WhatsApp CRM, automating notifications for order confirmations, delivery alerts, and updates via WhatsApp Business API. Using customizable templates and automated workflows linked to ERPNext, the team streamlined communication and ensured timely updates.
Results
The solution resulted in a 30% reduction in manual outreach efforts and a 15% improvement in customer satisfaction scores, as customers received real-time, accurate information without delays.